Guide · 5 min read
How to make a link in bio page
Instagram and TikTok give you one link in your profile. A link in bio page turns that one link into a small page with everything you want people to find: your shop, your latest video, your booking form, your socials. Here’s how to make one that people actually tap.
By Perlink · Updated
Why use a link in bio page
Changing the link in your profile every time you post something new means older posts point to the wrong place. A link in bio page stays at one address while you change what’s on it, so every post can say “link in bio” and still be right.
It also tells you what people care about: clicks per link show which offer, product or video works.
What links to include
Fewer links get more clicks. Put the one thing you most want people to do at the top, then add what supports it:
- Your main goal first: the shop, the booking form, the new release or the sign-up.
- Your latest post, video or campaign, while it’s fresh.
- Two or three social profiles as icons, not as big buttons.
- A way to contact you, if that’s how you get work.
- Products with photos and prices if you sell; people tap pictures more than text.
Tips for a page people tap
Most visitors arrive on a phone, from an app, for a few seconds. So:
- Write button labels as actions: “Book a table”, “Shop the drop”, not just “Website”.
- Use the same photo and name as your profile so people know they’re in the right place.
- Keep the most important link above the fold on a phone.
- Remove links that nobody clicks after a few weeks.