What clients look for in a photographer’s portfolio
A couple choosing a wedding photographer, a brand looking for product shots and an editor hiring for a story all ask the same first question: will my photos look like this? They want to see the kind of shoot they are planning, in a consistent style, and then they want to know the price and whether you are free on their date.
- Your style, consistent across the set: light, colour and the way you frame people
- Full stories, not only highlights: a whole wedding, a whole product launch
- The kind of work you want more of, shown first
- Clear packages and prices, or at least a starting price
- An easy way to ask for a date
Curate hard: how many photos to show
Show fewer photos than you think. Fifteen to thirty strong images across three to five galleries is better than two hundred good ones. Every average photo next to a great one makes the great one look less special.
Group them by the kind of shoot clients book: weddings, portraits, products, events, travel. If you shoot weddings, add one complete wedding from start to end, because couples want to know you can tell the whole day, not just make a few beautiful frames.
Prepare your files for the web
A gallery that loads slowly loses visitors before they see your best photo. Prepare your files once, and they will look sharp and load fast on the page and in the room.
- Export at 2000 to 2500 px on the long side, in sRGB colour
- Use JPEG at good quality or WebP; very large originals only slow the page down
- Choose a consistent orientation for the photos that hang together on one wall
- Add a small, quiet watermark only if you need it; large ones distract from the photo
- Write a short caption and alt text: where, who or what, so search engines understand it
Why a gallery room works for photography
Photographers already know the effect of an exhibition: the same photo feels bigger and more considered on a wall than on a phone screen. The 3D room brings a little of that to your link.
On Perlink, picture frames show your own photos and visitors tap a frame to view it large. Hang a series along the side wall like a small exhibition, keep your signature shot alone on the back wall, and light the room to match your work: warm daylight for weddings and families, the city at night for street and editorial work, winter or zen for quiet landscape series.
A frame can link to the full gallery on the page, to a print you sell, or to your booking form. Then record a vertical tour of your room in the editor and post it as a Reel or TikTok: a slow walk past your best photos is a different kind of post than another single image.
Turn visits into bookings
The page is where the business happens. Put these within easy reach of your gallery:
- Packages with prices in a priced list: what is included, hours, number of edited photos
- A booking form that asks for the date, the kind of shoot and a message
- Testimonials from real clients, with their first name and the kind of shoot
- Prints or presets for sale as products, if you sell them
- A QR code on your business card and at events, leading to the same page
Mistakes that cost photographers bookings
These are common, and most of them are about what is missing rather than what is there.
- Mixing every genre you have ever shot, so no client sees their own shoot
- Photos edited in very different styles side by side
- No price at all, so people assume you are too expensive and leave
- Only an Instagram link, with no way to ask for a date directly
- Full-resolution files that take ages to open on a phone